Too much for profit

My heart was stabbed deep by a dagger Surprisingly, I dont feel the pain... I only can see the bleed. I did caught up some of the episodes of PBB Celeb Edition on ABS CBN. Generally, I can say it was entertaining. Well I gues it is but human nature to be curious about other person's life and the way they live it. As a matter of fact, I did seem to enjoy it than the first edition. But the past few episodes got me irritated. I can barely see how the people behind the show tried to impliedly manipulate and discreetly dictate what should happen in the show which is supposedly a reality show. It was clearly showing that the theme of PBB is becoming: ratings at the expense of the housemates. One concrete example is the way they tried and used different strategies and negotiations just to convince budoy to finally show his mysterious hair. It sucks that 'kuya' was becoming too frustrated just for the sake of ratings. I think the whole thing started upon rustom's revelation which, proved to be an undisputable force to produce high ratings for the show. My question is just simple. Is this the way to treat your talents, in this case the housemates, who have been successful in drawing ratings because of their truthfullness or untruthfulness? Is this the way to treat the viewers as if thinking that "they can swallow whatever we force into them"? Entertainment is good whenever it is not too much motivated by profit. There must be a certain demarcation between profit and service - two things that Philippine television finds hard to define the previous years.